This site was looking to grow their organic rankings - it's an affiliate site already making money now looking to expand.
A varied and high volume backlink strategy was executed over several months targeting long tail, low competition keywords first for quick gains. At the same time we identified the higher volume 'money' keywords and built higher DA backlinks to build more authority and direct more juice to the target pages.
The strategy resulted in improved rankings for all of the keywords targeted and a significant increase in total organic traffic.
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SEO & Paid Advertising Campaign
UK Sports Wear Company
This client's goals were to generate more sales of their physical products and they wanted to run paid advertising campaigns and also invest in SEO traffic building.
First we transferred their site from an old platform that wasn't delivering the functionality they needed onto a market leader.
We set up and optimised a Google Shopping campaign alongside a Dynamic Remarketing campaign to capture site visits that didn't convert.
So far we've increased the client's direct sales by over 310% using only a small budget and only one ad platform.
We also built authority backlinks to target keywords that were specifically related to their products in order to drive them up the Google search rankings.
Along with the on-site SEO that we carried out early on we've doubled this client's search visibility and dramatically increased their organic traffic.
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